Case Study: Automated CAWI Trackers That Scale

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Overview:

A global research organization running a long-term CAWI Tracker Study faced challenges in maintaining data consistency, sample quality, and cost efficiency across multiple waves. By leveraging MR Buddies’ Automated CAWI ecosystem, the client redesigned their tracker methodology using industry best practices—resulting in higher completion rates, cleaner data, and faster turnaround times.

The Challenge

CAWI tracker studies demand longitudinal consistency, yet the client struggled with:

  • Inconsistent respondent quality across waves
  • High drop-offs due to poor routing and quota mismatches
  • Manual sample management leading to delays
  • Limited visibility into respondent behavior and survey performance
  • Revenue leakage caused by inefficient traffic utilization

Without a scalable system, sustaining a reliable tracker over time became increasingly complex.

The MR Buddies Approach

MR Buddies implemented a best-practice-driven CAWI tracker framework, combining technology, automation, and data intelligence.

1. Smart Sample Design & Consistency

  • Defined stable core quotas across waves while allowing flexible booster samples
  • Used MR Buddies’ profiling and historical data to re-engage high-quality respondents
  • Ensured demographic and behavioral consistency for trend reliability

Best Practice: Maintain a fixed core sample while optimizing refresh rates to avoid respondent fatigue.

2.Intelligent Routing & Traffic Optimization

  • Deployed MR Buddies Router to dynamically route respondents to the most relevant tracker entry points
  • Reduced screen-outs and improved incidence rates
  • Balanced supply across geographies and segments automatically

Best Practice: Use automated routing to minimize respondent friction and maximize completes.

3.Built-In Quality Control

  • AI-driven checks for speeders, straight-liners, duplicates, and fraud
  • Real-time quality scoring to block low-quality traffic instantly
  • Consistent quality benchmarks maintained across all tracker waves

Best Practice: Apply uniform QC rules across waves to protect trend validity.

4.Automation Across Waves

  • Automated survey launches, quota monitoring, and wave-to-wave transitions
  • Reduced manual effort and human error
  • Faster go-live for each new tracker wave

Best Practice: Automate repetitive tracker operations to improve speed and scalability.

5.Real-Time Monitoring & Reporting

  • Live dashboards showing completes, drop-offs, quota health, and cost metrics
  • Early issue detection enabled proactive optimization mid-wave

Best Practice: Continuous monitoring ensures tracker stability and prevents data gaps.

Results

By implementing MR Buddies’ CAWI tracker best practices, the client achieved:

  • 30%+ improvement in completion rates
  • Significant reduction in screen-outs and drop-offs
  • Consistent, high-quality data across waves
  • Faster fieldwork timelines
  • Improved ROI through reduced revenue leakage
Why MR Buddies for CAWI Tracker Studies

MR Buddies doesn’t just support CAWI trackers—it engineers them for long-term success. With intelligent routing, automated quality control, and scalable sample management, MR Buddies enables researchers to run reliable, cost-efficient, and insight-rich tracker studies at scale.

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