Evolution of Tech – AI Agent in Online Market Research CAWI

MRBUDDIES is evolving as a Advance AI technology platform that automates Demand and Supply API integration using AI agents for **Market Research (MR) organizations, Protecting Frauds with Fraud Cop, building your own Panel with Panel Tech or Moving with Mix of CATI IDI, **. Here’s a detailed breakdown of how it achieves this:

1. Unified API Gateway for Demand & Supply Integration

Demand API (Buy-Side):

  • Connects with agencies or clients requesting sample (respondents) for specific target groups.
  • APIs of All Giant Research Companies are integrated into 1Api Network dashboard.
  • Automated projects pull and qualification mapping are done using AI to instantly onboard the right projects.

Supply API (Sell-Side):

  • Connects to panels or MR agencies who provide sample/respondents.
  • Allows plug-and-play integration for private panels, app-based survey panels, or global panels.
  • Real-time panel matching based on quotas, feasibility, and profiling.

 2. AI Agent Role in Automation

MRBUDDIES incorporates AI Agents to eliminate manual intervention in repetitive or data-driven tasks:

Project Matching Agent:

  • Auto-matches demand-side project specs (age, region, income, etc.) with supply panel capabilities.
  • Dynamically assigns quotas, IR (Incidence Rate), and LOI (Length of Interview) parameters.

 Predictive Feasibility Agent:

  • Uses historical data to predict feasibility, cost, and completion time of a project.
  • Prevents overbooking or under-delivery by adjusting routing logic live.

 Smart Redirect & Tracking Agent:

  • Ensures double opt-in and consent compliance.
  • Detects fraud using device fingerprinting, IP analysis, and behavioral scoring before allowing redirection.

 3. Campaign & Traffic Optimization

  • Live Traffic Routing is optimized by AI for maximum yield (CPI vs. Conversion).
  • Automatic blocking of poor-performing sources or bots using ML rules.
  • Smart decision engine chooses which Supply Partner to send the traffic to – based on conversion rate and cost-efficiency.

 5. Dashboard and Insights

  • Centralized dashboard with real-time project status, survey health, drop-out analysis, and fraud flags.
  • AI-generated alerts for quota shortfalls, unusual bounce rates, or traffic issues.

 6. Plug-in Architecture

  • Easily extendable via custom connectors for CRMs, ticketing systems, or analytics tools.
  • AI agents can auto-generate reports, send alerts, or schedule follow-ups based on campaign rules.

 

Typical Workflow Example:

  1. A Demand Partner posts a B2B study with quota specs.
  2. AI scans available Supply APIs for match.
  3. Feasibility & cost prediction is run.
  4. Verified respondents are invited and routed.
  5. Smart agent monitors delivery, flags issues.
  6. Reports are generated and shared in real-time.

 

 Key Benefits:

  • Fully Automated campaign management.
  • No manual trafficking of projects or quotas.
  • Reduced fraud, higher quality data.
  • Faster time to launch, lower human resource cost.
  • One platform to manage multi-country research seamlessly.