More Completes. More Revenue. MRBUDDIES Router
Client Profile
A CAWI-focused global market research company sizing Revenue 88M$ managing high volumes of respondent traffic across multiple online studies and supplier networks.
Business Challenge
Despite strong inbound respondent traffic, the client was experiencing major revenue leakage due to several operational and technical gaps:
- High rejection rates caused by quota mismatches
- Manual routing of respondents across multiple CAWI surveys
- Dependency on single-survey entry points
- Inability to re-monetize screened-out or over-quota respondents
As a result, a large portion of qualified traffic was lost before conversion — directly impacting completion rates, CPI realization, and overall CAWI revenue.
The Solution: MRBUDDIES ROUTER
To address these challenges, the client deployed MRBUDDIES ROUTER to centralize and automate respondent traffic management across all active CAWI projects.
Key Capabilities Implemented
- Real-time intelligent routing of respondents to the best-fit live surveys
- Automated decision-making based on:
- Demographics & profiling data
- Live quota availability
- CPI & price-priority logic
- Survey status & supply–demand balance
- API-based integrations with existing survey platforms and panel suppliers
- Automated redirects ensuring zero dead-ends for respondents
This removed manual intervention entirely while ensuring maximum utilization of every incoming respondent.
The Impact (Within 90 Days)
- 32% increase in overall CAWI revenue
- Completion rate improved from 18% to 31%
- Higher average CPI through price-priority routing
- 20–25% incremental completes from previously rejected traffic
- 60% reduction in manual operational effort
Key Takeaway
MRBUDDIES ROUTER ensures no traffic is wasted.
Rejected or over-quota respondents are automatically re-monetized, routing decisions are optimized in real time, and CAWI projects scale efficiently — without adding operational headcount.
Why It Matters
If you’re:
- Running multiple CAWI surveys simultaneously
- Managing traffic from multiple suppliers
- Facing high screen-outs or quota-related drop-offs
👉 MRBUDDIES ROUTER can convert your existing traffic into incremental revenue — without increasing acquisition costs.